Freedom Finance is one of the best known loan brands in the UK. The business is looking to offer loans to the homeowner market through a variety of lenders offering a wide range of secured and unsecured loans. The unique proposition offered by Freedom Finance is its ability to offer customers the best loan possible for their personal circumstances without adversely affecting their credit rating. Typically other loan companies promote the lowest rates and encourage customers to make applications for loans they may not to get.
This can adversely affect a customer’s credit rating as a result of being declined. Freedom Finance has pioneered soft search technology which enables them to determine which loans a customer is accepted for and the best rate they are can achieve. This allows customers to have access to a wide variety of loan products without worrying about multiple applications and rejections which negatively impacts their credit score.
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